Top 5 iOS Beauty Retail Apps in Nigeria: Q1 2025 Performance

In the first quarter of 2025, the top beauty retail applications on the iOS platform in Nigeria showcased varying trends in downloads and active users, as reported by Sensor Tower.

Oriflame, developed by Oriflame Cosmetics AG, saw a consistent download pattern with numbers fluctuating slightly around 140 per week. Downloads peaked at 164 in the weeks of March 3 and March 31. Active users increased steadily from approximately 3K at the start of the quarter to over 3.3K by the end of March.

Delux Beauti experienced a significant rise in downloads, starting from just 2 in late February to reaching 195 by the end of March. This app, published by Zar Ni Bwar, did not report any revenue or active user data during this period.

Beauty Hut, from Beauty Hut Africa, maintained a lower download range, with figures mostly under 50 per week. The app did not report any revenue or active users.

StyleKorean, published by STYLEKOREAN.COM, showed fluctuating downloads, starting at 73 in late December and varying throughout the quarter, ending at 43 in March. Like others, it reported no revenue or active user data.

Finally, NuviaLab saw a late surge in downloads, jumping from 3 in early March to a high of 165 in the week of March 24, before dipping slightly to 126 by the end of the quarter.

These insights highlight the diverse performance of beauty retail apps in Nigeria. For more detailed analytics and trends, visit Sensor Tower.